Senior brand manager
Remote • New York City, NY • FullTime
Posted 4d ago
About the job
WRITER is a company that empowers leading enterprises to orchestrate AI-powered work, aiming to expand human capacity through super intelligence. Their platform enables companies to build and deploy AI agents grounded in their data and powered by enterprise-grade LLMs. Backed by significant investment and rapidly growing, WRITER is a leader in enterprise generative AI, seeking individuals who are passionate about creating a better future of work with AI.
Responsibilities
- Lead brand campaign strategy from conception through activation, ensuring cumulative brand building and partnership with product marketing for integrated go-to-market campaigns.
- Activate WRITER's brand across the entire customer and employee journey, ensuring consistent quality and care in all touchpoints, including onboarding and internal communications.
- Own WRITER's internal instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into brand skills for company-wide use.
- Partner with product and engineering to translate brand insights into product improvements and act as an in-house advisor for brand leaders.
- Ensure brand identity is integrated into the product experience, including copy and user interactions.
- Manage the day-to-day relationship with the brand agency, setting briefs and ensuring partners deliver impactful work.
- Define and own key brand metrics (awareness, perception, campaign performance) and conduct market research to maintain a competitive brand edge.
- Build and own WRITER's brand repository (Brand Central) as a scalable source of truth for assets and guidelines, and champion brand adoption through enablement programs.
Requirements
- 7+ years of experience building brands, preferably in a high-growth B2B technology company where brand was a strategic imperative.
- Proven ability to own both brand strategy and execution, creating brands that foster belief.
- Genuine excitement and a strong point of view on agentic AI's role in branding, including its potential for encoding standards, scaling creative output, and protecting consistency.
- Experience working with AI tools in a brand context is ideal.
- Demonstrated success in managing agencies, including writing effective briefs and providing constructive feedback.
- Experience working with or alongside product teams, understanding how to translate brand into product experiences.
- Experience building brand systems.